The ultimate user’s manual to world class public speaking


The ultimate user’s manual to world class public speaking


No Fluff.  No Filler.

At nearly 300 pages, I made this book to serve one purpose: to give you an actionable, step-by-step program to dramatically improve your public speaking.

You’ll Learn:


    • Dozens of specific examples of “speech openings,” to capture the complete attention of your audience in seconds
    • Concrete steps and clear roadmaps to dramatically improve your skills as a storyteller.
    • Step-by-step breakdowns of all of the thought processes and techniques I personally use to write every speech.
    • How to structure and refine your speech for clarity, impact, and persuasion.
    • A massive deep-dive into the techniques used by speech masters from Cicero to Obama to make your key ideas irresistible and unforgettable.
    • Extensive strategies for optimizing every aspect of your delivery–voice, body language, hand gestures, tonality, pacing, pausing, and more.

This book was written with a very specific goal in mind.

It started as a challenge to myself; could I create a “User’s Manual” for public speaking that could reverse engineer every technique and process I’d ever used?

I say “User’s Manual” very specifically.  After reading through several dozen leading books on the subject, and even a few textbooks, I found that everything I read was either too vague, too general, or too scattered. 

And always…always…endlessly repeating the book’s “Power Phrase” or “One Big Idea.”

My position is…a little different.

I’ve been actively involved in public speaking since I was twelve years old.  I was frequently involved in multiple speech competitions a week.

I was fortunate enough to win a world championship at eighteen. By then, I’d already given hundreds of speeches.

Along the way, as a mostly “left-brain person,” I’d built up countless systems, mental heuristics, mind maps, and processes to handle the volume, the workload, and the wildly diverse audiences.

At first, after competing for so many years, from such a young age, communicating those techniques was incredibly difficult. Especially with starting so young, most of the actual steps I took to achieve my results had been repeated so many times that it was virtually on “autopilot.”

Over time, however, and especially over the course of creating this book, I’ve had an opportunity to reverse engineer every pattern, process, and principle.

This book is the culmination of that three-year process. 

To the reader: I’m imagining you as someone who needs to improve their public speaking dramatically in the shortest time possible, with nothing left to chance.

In writing the book, two central repeating questions were:

“If you had no other source to jump into public speaking except this book, would it be enough?”

“Have I overlooked anything that you might need to get from zero to one in your public speaking journey?”

It took me three years to produce a resource that I truly feel addresses both of those questions to my satisfaction–and hopefully, more importantly, to yours.

If you’re a person who appreciates a step-by-step approach to learning, or who learns best with clear systems and structures, I’m extremely hopeful that this book will be of value to you.

If that’s not you, but describes someone you know, I would be honored to help them on their communication journey as well.  

So, About that Promo Offer… 


In the end, it took three years, and approximately three hundred pages after starting out on my little challenge, but today….the first draft is almost ready. 

As a huge THANK YOU to my earliest supporters, I’ve decided to create an early-bird promotion for the first 200 orders:


With each book order of $24.99, a buyer may also order up to 5  vouchers for 1 hour public speaking sessionss @ $50 each–A 75% SAVINGS  (Regular price – $200/hr).


Each voucher will be valid for 12 months from the purchase date. 

The vouchers are exclusively available at a 75% discounted rate with the early-bird order of the  book. 

You can feel free to use these vouchers yourself for 1-on-1 lessons, or gift them to friends, family, or colleagues who would value an opportunity to improve their public speaking!

And of course, as the earliest buyers, I’ll make myself available for any feedback or questions you have.  Naturally, you’ll also receive a FREE update upon request, as new editions become available.

Thank you from the bottom of my heart for your support and your interest in public speaking.  

My Six Core Principles:


  1. 1)  Your opening 30 seconds needs to grab my attention and engage me emotionally.  Make me FEEL something, whether it’s suspense, laughter, anxiety, anger or curiosity.


    • 2)  A huge part of resonating with an audience is authenticity, and the key to authenticity is congruency.  Your body language, vocals and content should always be in alignment, if you want to avoid looking like you’re “performing” instead of “connecting.”


      • 3)  Storytelling is key.  A single well told story is more memorable and more persuasive than any fact, figure, or powerpoint slide.


        • 4)  A great speech isn’t just a great essay spoken out loud.  Some of the sentence structures and rhetorical techniques that are most effective in public speaking go against nearly every lesson your English teach has ever taught you.


          • 5)  Have a clear through-line.  Having a metaphor or a story that weaves throughout your presentation can be an incredibly powerful way to make it feel more focused and easy to follow.


            • 6)  Record yourself repeatedly when you practice.  It can feel awkward to watch yourself on camera for many of us, but it’s absolutely the fastest way to review, analyze and improve your performance.


            If I pre-order now, when should I expect to receive the book?

            I’ve been told to expect the book to be completed and ready for distribution by the second 

            week of March. I will begin fulfilling orders immediately once I’ve received the finished copy.

            Will print copies be available?

            At this time, all book distribution will be digital.  If print copies become available, we will share the update and let you know!

            Where do I buy the 75% off vouchers?

            On the checkout page, you’ll see an opportunity to purchase up to five vouchers as an add-on purchase.

            I don't really need public speaking lessons. Can I gift my voucher(s)?

            Yes!  I will be happy to honor any voucher you purchase for friends, colleagues, family, or anyone else you decide to share it with!

            What is your experience ?

            In addition to winning a world championship in impromptu public speaking, I have spent nearly two decades teaching public speaking and offering 1-on-1 coaching to students, business professionals, coaches, media personalities, and more. 

            Ready to Pre-Order?


            The first 200 pre-orders will receive access to up to FIVE VOUCHERS for one hour 1-on-1 public speaking sessions